{"id":197,"date":"2010-11-17T13:24:00","date_gmt":"2010-11-17T13:24:00","guid":{"rendered":"https:\/\/anne.myupcomingsite.com\/headlines-on-my-mind\/"},"modified":"2013-08-06T12:44:48","modified_gmt":"2013-08-06T12:44:48","slug":"headlines-on-my-mind","status":"publish","type":"post","link":"https:\/\/anne.myupcomingsite.com\/?p=197","title":{"rendered":"Headlines on My Mind"},"content":{"rendered":"<div><a href=\"https:\/\/anne.myupcomingsite.com\/wp-content\/uploads\/blogger\/_96QEPvIqn6U\/TOPTChDyQ4I\/AAAAAAAAAJ8\/B9Tn_QhT1Xc\/s1600\/MoonLanding.jpg\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"https:\/\/anne.myupcomingsite.com\/wp-content\/uploads\/blogger\/_96QEPvIqn6U\/TOPTChDyQ4I\/AAAAAAAAAJ8\/B9Tn_QhT1Xc\/s320\/MoonLanding.jpg\" width=\"320\" height=\"238\" border=\"0\" \/><\/a><\/div>\n<div>Today I will deliver a webinar on how to write success stories to public health people around the country. My presentation will focus on the basics of concise writing with some interactive exercises.<\/div>\n<div>\u00a0<\/div>\n<div>Headlines are the ultimate test of tight writing. It\u2019s what people see first when they scan a newspaper or pick up a book. And, when done well, headlines\u00a0grab attention, speak to their intended audience and deliver a complete message. Before we know it,\u00a0we&#8217;re drawn into the lead and are off to the\u00a0races &#8212;\u00a0reading the story, article or book chapter.<\/div>\n<div>\u00a0<\/div>\n<div>Four out of five people will read a headline and skip the rest of the copy completely,\u00a0according to Briitish advertising executive David Ogilvy.\u00a0\u00a0AP editors\u00a0know the craft of headline writing intimately, as do editors at most major newspapers.<\/div>\n<div>Preparing my presentation gave me an opportunity to scan some headlines that I feel perfectly capture what headlines are supposed to do &#8212; inform, entertain and engage readers. Here are a few. I hope you enjoy!<\/div>\n<div>\u00a0<\/div>\n<div><strong>On the Moon!<\/strong> &#8212; this 1969 headline from the <em>Wisconsin State Jo<\/em>urnal marking the Moon landing stands the test of time.<\/div>\n<div><a href=\"https:\/\/anne.myupcomingsite.com\/wp-content\/uploads\/blogger\/_96QEPvIqn6U\/TOPVTnKCPRI\/AAAAAAAAAKA\/VdZqwaRO2hc\/s1600\/BobbyCox.jpg\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"https:\/\/anne.myupcomingsite.com\/wp-content\/uploads\/blogger\/_96QEPvIqn6U\/TOPVTnKCPRI\/AAAAAAAAAKA\/VdZqwaRO2hc\/s200\/BobbyCox.jpg\" width=\"200\" height=\"123\" border=\"0\" \/><\/a><\/div>\n<p><strong>Bye, Bye Bobby &#8211;<\/strong> This <em>Sports Illustrated<\/em> headline marked the retirement of Atlanta Braves manager Bobby Cox after 21 seasons and more than 2,000 season wins. Simple, heartfelt, and targeted at baseball fans everywhere.<\/p>\n<div><strong>Dr. Seuss, man of rhyme and reason, dies at 87<\/strong> &#8212; I love this obituary headline for Theodor Seuss Geisel, who passed away on Sept. 24, 1991, after authoring and illustrating 44 children&#8217;s books.<\/div>\n<div><a href=\"https:\/\/anne.myupcomingsite.com\/wp-content\/uploads\/blogger\/_96QEPvIqn6U\/TOPWIsNHcbI\/AAAAAAAAAKE\/8U9hqmWJeh4\/s1600\/DrSeuss.jpg\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"https:\/\/anne.myupcomingsite.com\/wp-content\/uploads\/blogger\/_96QEPvIqn6U\/TOPWIsNHcbI\/AAAAAAAAAKE\/8U9hqmWJeh4\/s200\/DrSeuss.jpg\" width=\"200\" height=\"127\" border=\"0\" \/><\/a><\/div>\n<div>\u00a0<\/div>\n<p><a href=\"https:\/\/anne.myupcomingsite.com\/wp-content\/uploads\/blogger\/_96QEPvIqn6U\/TOPRl7mh_0I\/AAAAAAAAAJ4\/iiJhdzUjEio\/s1600\/PrinceWilliamHeadline.jpg\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"https:\/\/anne.myupcomingsite.com\/wp-content\/uploads\/blogger\/_96QEPvIqn6U\/TOPRl7mh_0I\/AAAAAAAAAJ4\/iiJhdzUjEio\/s200\/PrinceWilliamHeadline.jpg\" width=\"155\" height=\"200\" border=\"0\" \/><\/a><strong>Prince picks Kate as mate<\/strong> &#8212; from today&#8217;s <em>Atlanta Journal-Constitution<\/em> lead feature\u00a0headline observing the engagment of Britain&#8217;s Prince William. The headline writer for this AP story even incorporated rhyme and\u00a0alliteration\u00a0in this clever heading.<\/p>\n<div>\u00a0<\/div>\n ","protected":false},"excerpt":{"rendered":"<p>Today I will deliver a webinar on how to write success stories to public health people around the country. My presentation will focus on the basics of concise writing with<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[623],"class_list":["post-197","post","type-post","status-publish","format-standard","hentry","category-writing-tips","tag-writing-headlines"],"_links":{"self":[{"href":"https:\/\/anne.myupcomingsite.com\/index.php?rest_route=\/wp\/v2\/posts\/197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anne.myupcomingsite.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anne.myupcomingsite.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anne.myupcomingsite.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/anne.myupcomingsite.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=197"}],"version-history":[{"count":4,"href":"https:\/\/anne.myupcomingsite.com\/index.php?rest_route=\/wp\/v2\/posts\/197\/revisions"}],"predecessor-version":[{"id":794,"href":"https:\/\/anne.myupcomingsite.com\/index.php?rest_route=\/wp\/v2\/posts\/197\/revisions\/794"}],"wp:attachment":[{"href":"https:\/\/anne.myupcomingsite.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anne.myupcomingsite.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anne.myupcomingsite.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}