{"id":2918,"date":"2018-09-22T02:38:21","date_gmt":"2018-09-22T02:38:21","guid":{"rendered":"https:\/\/anne.myupcomingsite.com\/?p=2918"},"modified":"2019-07-10T23:06:18","modified_gmt":"2019-07-10T23:06:18","slug":"theres-a-system-to-writing-well-just-ask-write-well-founder-matt-pasternack","status":"publish","type":"post","link":"https:\/\/anne.myupcomingsite.com\/?p=2918","title":{"rendered":"There’s a System to Writing Well…just ask Write Well Founder Matt Pasternack"},"content":{"rendered":"
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“I’m no writer.”<\/div>\n
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How many times have I heard that mantra from a harried salesperson or business executive?Too often.<\/div>\n
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Yet writing well can make all the difference in getting a prospect’s attention, securing a meeting<\/span>, or even closing a deal. Sometimes it comes down to how well you convey who you are and what drives your organization in a short email or cover letter.\u00a0<\/span><\/div>\n
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An innovative company started by a former English middle school teacher aims to help business people improve their how they communicate on paper (or on the screen). Their tool? A pool of virtual, expert writers well versed in grammar and how to write persuasively following a set of proven principles, including one shared by literary greats: to first put yourself in your audience’s shoes. The company calls itself Write Well — and I love it (and not only because I chose a similar name for my blog).<\/div>\n
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\"\"<\/a>Write Well Founder Matt Pasternack began his editorial startup because he believes “that the\u00a0sharing economy presents an opportunity for talented writers to help people succeed by\u00a0writing<\/span>\u00a0well<\/span>.”<\/span><\/div>\n
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“We focus on companies that make complex mid-market, enterprise, and government sales requiring executive level communication,” Matt says.<\/div>\n
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Prior to starting his editorial venture, this talented wordsmith led sales and growth at a high growth education technology startup for five years. Before that he taught middle school English in Harlem.<\/span><\/div>\n
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Below,\u00a0 Matt shares insights into his craft and what all of us can do to be better communicators given that people’s attention spans — and schedules — are short.<\/div>\n
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Q.\u00a0 What is the biggest mistake business people make when they\u00a0write<\/span>\u00a0a sales email or other business communication?<\/strong><\/div>\n
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Matt<\/strong>: They assume their readers will read every word of what they wrote, and as a result they are not concise.<\/div>\n
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Q. What made you start your\u00a0Write<\/span>\u00a0Well<\/span>\u00a0service?\u00a0\u00a0<\/strong><\/div>\n
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Matt<\/strong>: I started\u00a0Write<\/span>\u00a0Well<\/span>\u00a0because I think we don’t teach\u00a0writing<\/span>\u00a0well<\/span>\u00a0in school and bad\u00a0writing<\/span>\u00a0is the silent killer of deals. I believe the sharing economy presents an opportunity for talented writers to help sales and customer representatives succeed by\u00a0writing<\/span>\u00a0well<\/span>. We’re different because we’re baked into a rep’s workflow and our revisions go far beyond spelling and grammar – we redline fearlessly in order to dramatically improve\u00a0written<\/span>\u00a0communication.<\/span><\/span><\/div>\n
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Q. Your company’s value proposition centers around the “Write<\/span>\u00a0Well<\/span>\u00a0principles” — can you share a few of these principles and their importance to achieving clear, concise communication?<\/strong><\/div>\n
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Matt:<\/strong> Persuading people is difficult. The\u00a0Write<\/span>\u00a0Well<\/span>\u00a0Principles grew out of years of wins and losses in the sales trenches. Each principle begins with the\u00a0writer<\/span>‘s willingness to put herself in her (skeptical) reader’s shoes.<\/div>\n
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